1885. Prada Store. Tokio


Dear Simon,

“The store is an interactive optical device. Because some 

of the glass is curved, it seems to move as you walk around it. 

That creates awareness of both the merchandise and the city

—there's an intense dialogue between actors. 

Also, the grid brings a human scale to the architecture, 

like display windows. It's almost old-fashioned.”

(Jacques Herzog)