1885. Prada Store. Tokio

 

Dear Simon,

“The store is an interactive optical device. Because 

some of the glass is curved, it seems to move as you 

walk around it. That creates awareness of both the 

merchandise and the city—there's an intense 

dialogue between actors.  Also, the grid brings a 

human scale to the architecture, like display 

windows. It's almost old-fashioned.”
(Jacques Herzog)

Regards,
R