1885. Prada Store. Tokio


Dear Simon,

“The store is an interactive optical device. Because 
some of the glass is curved, it seems to move as you 
walk around it. That creates awareness of both the 
merchandise and the city—there's an intense 
dialogue between actors.  Also, the grid brings a 
human scale to the architecture, like display 
windows. It's almost old-fashioned.”
(Jacques Herzog)


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