Thursday, April 9, 2009

222. San Francisco Store designed by Frank Lloyd Wright for V.C. Morris 140 Maiden Lane


Dear Bob,

When questioned by V.C. Morris
about the omission of storefront
windows on the facade, Frank Lloyd
Wright replied:
"We are not going to dump your
beautiful merchandise on the street,
but create an arch-tunnel of glass, into
which the passers-by may look and be
enticed. As they penetrate further into
the entrance, seeing the shop inside
with its spiral ramp and tables set with
fine china and crystal, they will suddenly
push open the door, and you've got
them!"

Nice mouse trap!

Regards.
R